Gift cards have become a staple when it comes to gift-giving. The ease of purchase and use have made gift cards a go-to item for holidays, birthdays and other special occasions. And now, digital gift cards are becoming more popular than ever.
First Data recently conducted their 2016 Consumer Insights Study which examines spending trends and the opportunities that retailers have with gift cards.
A few highlights:
View the entire study here: The Future of Gift Cards