So you’ve upgraded your credit card terminal and you’re now EMV-ready — congratulations! You are now on your way to reducing and/or eliminating credit card fraud liability. But maybe your customers aren’t so EMV-ready savvy yet and aren’t sure how to use their new chip cards.
How to instruct your customers to pay with their smart cards:
- Tell them to insert their card, face up, into the terminal (it is usually at the bottom)
- Have them leave the card in and follow the terminal prompts
- When the sale is done, the card holder and remove the card
It doesn’t hurt to have some easy-to-read signage near your terminal that instructs customers on how to pay with smart chip cards. So, if you need a snazzy cheat sheet to help your clientele make the transition easier, give us a call. We’ll send you them for free!
"Mike Fox, Vice President of Sales for Group ISO Merchant Services in Newport Beach, Calif., has drawn on his payments industry expertise to serve businesses large and small for almost 20 years. Having learned the payments industry from the ground up after significant experience in the restaurant, service, and project management, he has pride in tailoring solutions for all types of merchant, ISO, and agent businesses. Mike provides a tested, solutions-oriented approach enhanced by knowledge gained through hands-on experience and employs that approach to ensure all their clients are always supported."
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Mike Fox, CPP