Before you go out to eat for a special occasion, you’re likely to read online reviews, right? In this case, imagine that you are throwing a family dinner and want to ensure that the food is great and that the restaurant accepts credit cards just in the event someone doesn’t bring cash. So you read the reviews and check out their website; immediately you notice those familiar card acceptance logos. You proceed to make the reservation.

This is a common course of action that consumers take during the decision making process. Displaying major credit card logos on business’ store window, website, web listing, or printed ad immediately tells customers, “Yes, we accept credit cards!” This, “enhanced advertising” is reason number two of why your business needs to accept credit cards (reason number one is “increased sales”). Tell the world and all your potential customers that you’re a merchant that gives customers a variety ways to pay! This way, you won’t be kicking yourself because your customer couldn’t buy that big ticket item since they only had a credit card to pay you with.

If you’re interested in learning more about accepting credit cards, contact Group ISO at 1-800-571-2606. Our merchants receive free card acceptance signage!