Category: EMV Card Readers

What is an EMV Card Reader?

An EMV card reader is a device capable of scanning and authenticating EMV chips – the technology that’s become a global standard for authenticating credit and debit cards. EMV stands for Europay, Mastercard, and Visa, the world’s largest payment processors. Today, any business that accepts credit cards will want to have an EMV chip reader, or you will likely lose out on a significant amount of business.

What are the Benefits of an EMV Card Reader?

Most consumers today prefer to pay with a credit or debit card. The global banking industry began moving toward EMV chips in the mid-2010s because they are less vulnerable to fraud than other payment processing technology, such as magnetic swipe cards. So using an EMV chip reader ensures that payments are more secure and allows you to accept credit and debit cards from a much larger pool of customers. Not embracing this technology may make your business seem outdated or untrustworthy to consumers with EMV cards.

How To Use Your EMV Card Reader

EMV card readers are very easy to use. We can help you set up the equipment and integrate it with your current payment processing software. Once you’re up and running, all you have to do is insert the customer’s card into the chip reader and make sure it locks in place. The software will then read the card and automatically connect it to the necessary data and accounts. So you have to ensure the card is inserted properly, and the equipment will take care of the rest.

Give your customers the best service possible with state-of-the-art payment processing equipment and merchant services from Group ISO. Contact us today and see how we can help you run your business.