Trade shows present business owners a wonderful opportunity to showcase their product or services to other businesses and consumers. In some instances, selling of merchandise at trade shows is permitted (like at some craft shows and art fairs) and opens up the doors to for business exhibitors to generate a lot of sales while marketing their product! So how can you take advantage of sales from those who don’t carry cash and simply use credit cards?
That’s where credit card processing comes into the picture. In order to accept credit card payments at a trade show, you’ll need to make sure that the area where you will be exhibiting will have internet access or that you have an internet enabled phone that will work in that area also. If you’ve confirmed that you do, contact a merchant services provider like Group ISO and ask them about their wireless merchant account plans. You’ll be able to process a credit card transaction in a few ways: 1) using a wireless credit card terminal, 2) using a smart phone with Internet access and optional swiper device or 3) using a virtual terminal accessed on a computer with an optional USB card swiper.
One of the more popular options these days is processing credit cards using your smart phone (e.g. iPhone, Android power phone) due to the ease of use, low initial investment, convenience and small size. In fact, if you own an iPad or iPod, you’ll be able to accept credit cards with our compatible software and swipe device!
Contact our knowledgeable merchant account consultants at 1-800-571-2606 to review what option works best for you!