Let’s cut to the chase – why would you EVER want to limit how much money your business earns? If you’re not currently accepting credit cards, then you are doing exactly that! Not everyone carries cash; credit and debit cards have come with many benefits to the consumer and people are taking full advantage of them (think rewards points, airline miles, cash back bonuses, added security, fun personalized card designs).
Studies show that people tend to spend more (also referred to as an increased willingness to pay) when using their credit card versus when paying with cash. There is a certain aspect of spending less when you actually see cash leave your hands rather than just simply pulling out a plastic card.
So what does that mean for your business if you accept credit cards? The answer is simple: increased sales! The cost associated with accepting credit cards is very minimal in comparison to the amount of increased sales you can get if you decide to accept credit card payments.
If you have questions about how credit card processing works and how you can integrate into your business easily and hassle-free, contact a Group ISO merchant account representative at 1-800-571-2606.